Revlon's Vital Radiance Line-Good-bye!
So there I am, looking to buy one of the REVLON, Vital Radiance cosmetics, and whoa! they're gone! Pulled off the shelf, at my local pharmacy! I run a check, and discover the line is now dis-continued, as of the end of 2006! You can still find the products, but, as a cosmetic line, it came, it went...
I liked the products...and, I thought the Vital Radiance campaign great, with the website featuring REAL women, age 50 and over, and the models our age, displayed on the site. A shame the line had to be sacrificed, due to REVLON's continuing revenue down-slide.
REVLON has always been my favorite moderately priced cosmetic line. I am no big-buck spending gal, when it comes to makeup. I've tried products from the more expensive lines, and found I actually preferred REVLON's offerings. I shall continue to purchase their products. I'll merely switch back to the REVLON Age-Defying line.
A shame though, the line had to be canceled, because of the wonderful manner in which it was being marketed. Women 50 and over, actually being models for cosmetics for women 50 and over! An entire site, featuring images of women, our age, modeling makeup, tailored for our age group. Thanks, REVLON, for making the effort!
I liked the products...and, I thought the Vital Radiance campaign great, with the website featuring REAL women, age 50 and over, and the models our age, displayed on the site. A shame the line had to be sacrificed, due to REVLON's continuing revenue down-slide.
REVLON has always been my favorite moderately priced cosmetic line. I am no big-buck spending gal, when it comes to makeup. I've tried products from the more expensive lines, and found I actually preferred REVLON's offerings. I shall continue to purchase their products. I'll merely switch back to the REVLON Age-Defying line.
A shame though, the line had to be canceled, because of the wonderful manner in which it was being marketed. Women 50 and over, actually being models for cosmetics for women 50 and over! An entire site, featuring images of women, our age, modeling makeup, tailored for our age group. Thanks, REVLON, for making the effort!
Copyright © 2007 Jeannine Schenewerk
posted by Jeannine Schenewerk | 7:42 AM
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